Customer needs and behaviors have been changing drastically day by day. Companies all around the world are challenging themselves to come up with new solutions and new business models to meet the emerging demand in viable and sustainable business ways. Innovation is one and the most effective way to both come up with product/service solutions and business models.
However, carrying out an innovation project via daily activities is not clear to many practitioners in the field. Innovation Engineering framework has been developed to fulfil this need in organizations of any kind such as a research lab, or startup company, or large corporation. The methodology, having its roots from experiences of successful innovation companies mainly in Silicon Valley, is a very competitive tool and has a impressive potential to create an impact in the success of process.
The program starts from finding emerging needs of the world market, continue with scoping the innovation challenge, then carries out all necessary contextual and technical activities to successfully launch an innovative product or service to market by following a step-by-step methodology. The training is empowered by additional workshops at every step. Participants are also challenged to develop a task list about how to implement the learnings of the training in their work at every step trough “Monday at Work” workshops.
Blended modular format – The program has 5 modules (40 hours in total), each having intensive one full day (8 hours) with a blended format of training and workshop activities. Depending on availability or preference of attendees, these modules can be divided into two or more block sessions, such as 2 continuous days a week + 3 continuous days a week, or similar. The program can be held in customers’ facilities or other mutually agreed locations/centers (university campuses, conference centers, hotels, etc.).
Blended continuous format – The program takes place over five-day continuous intensive sessions. Each day is planned with 8 hours of blended classroom training and workshop practices. The program can be scheduled from Monday through Friday or Wednesday through Sunday or similar formats depending on customer requests.
